Nearly a dozen states allow the use and sale of marijuana for recreational purposes, and policies around the world vary. Broad marijuana sales began in Nevada in 2017. Las Vegas, where CES takes place, is now home to what’s claimed to be the world’s largest cannabis dispensary, Planet 13.
But CES organizers say marijuana’s acceptance isn’t widespread yet. CES organizers prohibited Keep Labs from mentioning the word cannabis, showing cannabis in promotional materials or discussing what the Keep device does.
“We don’t allow pornographic. We don’t allow content where children are killed. We don’t allow anything with vaping,” said Gary Shapiro, president and CEO of the Consumer Technology Association, which organizes CES. “Marijuana has been a tougher one for us.”
He said the show is waiting to see if marijuana becomes more legal, at least in the U.S.
“It is changing very quickly, and I wouldn’t be surprised if we changed it sometime in the future as well,” he said.
Keep Labs was awarded a prestigious CES Innovation Award in October for