From Disneyland to dispensaries faster than you can say “Magic Mountain”.
Architectural design firm The McBride Company, headquartered in Vermont, has created everything from restaurants to hotels, theaters, casinos and most notably over the last two decades, its been the sole design ambassador for Margaritaville. Now the firm is lending their eye to a whole new world: cannabis retail shops.
An expert at creating imaginative, impressive storylines, Johnnie Rush is the chief business innovation officer for the firm, with an equally impressive resume. He used to work as Vice President of Imagineering for Disney.
Rush has made it his mission to transform the architectural frontier of cannabis dispensaries in the same unique, transporting way. Transporting how exactly, you ask? Imagine pushing a button on a fortune telling Mystic Pineapple which then produces a note telling you which cannabis item you should buy.
Johnnie Rush, of The McBride Company. (Photo provided by The McBride Company)
The Cannabist: How long have you been with the McBride Company?
Johnnie Rush: You know, it’s almost exactly a year. It’s great and I’ll tell